Pitti Connect

Pitti Connect is the platform that transfers the energy, creativity, expertise, contents and narrative of Pitti Immagine to the digital universe.

A meeting point, a networking and business tool for specialized buyers that offers an opportunity for research and discussion, for innovative input and for scouting while
browsing smoothly through a select digital space animated by unique multi-channel editorial contents.

Please check this video for instructions on  navigation:

You will be able to access Pitti Connect's contents from the exhibitors' list by logging in with your personal MyPitti/PittiSmart credentials.
If you need assistance in retrieving your credentials, please contact

Access to exhibitors' showrooms is reserved for specialized buyers and is subject to  authorization of the exhibitor.
Below are the business categories that can access this service:
- Boutiques, retail stores, chain and department stores
- Multi-brand online stores
- Import/export companies and distributors
- Buying offices
- Representatives and showrooms

For other categories (suppliers, clothing producers, mono-brand stores, designers and style departments, consultants and other participants) it will be possible to browse the
exhibitor lists and discover the companies participating in Pitti Connect.

ARE YOU A NEW VISITOR? Click here to register.
To finalize the registration you will be required to provide your company's documentation.
For more information please don't hesitate to contact us at

Pick up your ticket for the 2021 Edition

  • Entry to the event is free of charge. The event is trade only and It is not open to the general public.
    Download for free PittiSmart and you can have your ticket on your device.
    Just for visitors that already has username and password for MyPitti
    Buyers who have taken part in previous editions of Super organised by Pitti Immagine will receive their official invitation directly at their company.
    All registered buyers who provided their e-mail will also receive an electronic pass via e-mail.
    Registered buyers wanting to request passes can write to giving participants’ names, surnames and e-mail addresses (note: each e-mail must be different).
    Electronic passes will be sent out a few days before the start of Super.
    The advantages of PITTISMART app also include having your very own event guide right there on your device. A simple click lets you browse the Super catalogue whenever and wherever you like. And that’s not all. Thanks to PITTISMART app, buyers who have bought their ticket and accredited journalists can create their own customised experience with the MyPitti menu: selecting Favourite Exhibitors and Brands, adding text and voice notes plus photos of the show, to help their job of research and scouting of collections.

    PittiTickets can only be used by the person named on the card, cannot be transferred to others or duplicated. Pitti Cards are valid for tax purposes and must be visibly worn at the event for controls. Cards are valid for the duration of the fair. 
  • Buyers can register at the fair on presentation of their company’s chamber of commerce registration and a corporate business card.
    To save time, we recommend registering on line in the section MyPitti Login. You must fill in the application form (username and password are personal) and attach a copy of your company’s chamber of commerce registration. Online registration means you are entered in our database and you will receive an e-mail with your electronic passes, speeding up your access to the fair.
    For info:

Are your a new visitor? Register now!

  • - Boutiques, retail stores, retail chains, multi-brand online stores.
    - Importers/exporter and distributors
    - Buying offices 
    - Clothing sector representatives
  • - Suppliers (unless expressly authorised by an exhibitor)
    - Clothing manufacturers, knitting companies
    - Contractors
    - Designers and style offices
    - Employees and representatives of the above categories
    - Fashion lovers and end customers 
    In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
    Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
    Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
    Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.
  • To take part you need to register your company in the MyPitti section on our website, or directly at the fair at the visitor registration desk.
    Documents requested for registration are:
    Company documents
    - A copy of the company’s chamber of commerce registration
    - Clothing purchase invoice issued by a brand taking part in the fair or by a known brand
    Personal Documents
    - A document that certifies “activity on behalf of the company (e.g. personal business card, letter of appointment)
    - Identity document

How to reach us - 2021 Edition


Via Tortona, 58


Autoradio: +39 02 8585
Taxi Blu: +39 02 4040
Yellow Taxi: +39 02 6969
Central Station and Porta Garibaldi
Pitti Immagine offers a special discounts for the following return journeys to Milan:
Florence 40% off;
Rome, Bologna 30% off;
Turin, Naples, Venice, Verona 20% off.
To profit from this discount, please contact Blueteam Travel, Mr. Carlo Timossi 
phone:  +39 055 5039204 
providing them your Pitti Immagine's company registration code.

Cloakroom and left luggage - 2021 Edition

There are free cloakroom and left luggage services at the fair.

Where to stay - 2021 Edition

Pitti Immagine in collaboration with Blueteam Travel is glad to offer in Milan: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 

For any further information please contact: 
Blueteam Travel - +39 055 50391 – dial 3