28 July - 30 October 2020
Pitti Connect and Alined Network in partnership to promote womenswear
News
Edition 16
21.09.2020
Super features the established and emerging brands of the nine Milanese showrooms of the new Alined platform
Among the protagonists of the next edition of Super, hosted on Pitti Connect until October 30, we find a selection of brands of the Alined Network, the new digital business-to- business hub - from retail outlets to purchasing groups - created and self-financed by the project’s founders, who are nine partners heading as many independent showrooms: Continuo Showroom, Garage-Marina Guidi, Maurizio Farè, MDM7 showroom, Livia Gregoretti Showroom, Style Council & Associati, Showroomjetaime, Spazio 38, Vigevano 41 showroom Milano. The sum of the individual potentialities is shared, while global numbers speak clearly: a total of 200 estimated brands represented and around 22,000 customers.
How has this new collaboration with Pitti Immagine come about and what are the biggest strengths of the Alined platform? We talked about it with Perla Perlini of Showroomjetaime.
How did the Alined Network come about?
From the love that the founding partners have for their work, and from the common need to succeed in reaching foreign customers during a difficult time like the one we are currently experiencing. We decided to join our forces and expertise, creating a new form of collaboration: each one of us oversees a certain aspect, from marketing to communication to the world of social media. 

So, it established a series of important collaborations, like the one with Pitti Immagine and Super.
Yes, the first with Pitti Immagine. A collaboration between two realities: a new one, Alined Network, launched by professionals in the sector, and Pitti, the organizer of events that everyone knows, because they are undoubtedly some of the most consolidated internationally. Pitti has opened the doors of its digital platform Pitti Connect, giving a selection of our brands an excellent welcome and involving them in important communication activities. The opportunity to participate with our brands in Super, the womenswer and accessories fair, allows us to promote our brands to the Pitti trade show community, which counts a vast audience of international contacts, and to be supported by a super professional marketing activity. For us Alined represents a start-up for new projects and collaborations: this is only the first step in a series of events that we will carry out together.

What inspired the name Alined Network? 
The idea was that of one of my daughters. "Alined" means aligned, with the world but also with one another. It is an international name that expresses the concept of the lines, our collections. One aspect that I really like is the fact that it has brought different generations together. Our children are helping us: they all come from fashion, photography and communication studies and have helped us with their fresh and open perspectives which, combined with our experience, have strengthened the Alined project.

And how will the platform actually work?
Once you’ve registered, the potential explorer is free to move around in each of the individual “rooms” that every showroom has available on the Alined Network, without any limits: it is possible to browse the contents, which are all accompanied by detailed information and images, access the websites of the showrooms themselves, and place a pre-order to then be reconfirmed after entering into contact with the person of reference. The range to choose from is very vast, from apparel to homeware, from accessories to
fragrances.
Continuo Showroom:
Garage-Marina Guidi:
Livia Gregoretti Showroom:
MDM7 showroom:
Showroomjetaime:
Spazio 38:
Style Council & Associati:
Vigevano 41 showroom Milano: