Autodidactic as part of his nature, Amedeo Piccione develops for years his capacity and competence in different illustrative technics. Transforming in digital his artistic manual capacity, Illustrator and Photoshop become the main basis to tell his own world, his visions, through true animated trips that soon have attracted magazines’ attention, brands and other worlds from traditional communication, getting in touch with him to propose a collaboration as an illustrator.
This way, PEECH is born, his most personal project, starting at first as a jewelry collection with a small leather goods part, entirely produced in Italy. The SS18 Collection marks the first Pret-à- Porter Collection and he focuses again on the conception of feminine pieces from the most iconic models and maintaining the colored soul, geometry and a tropical and exotic inspiration.
Amedeo confirms himself, season after season, as a free mind plenty of imagination in all its aspects. “To be free requests to be brave, a challenge that is never boring” with these words, the fashion designer explains his personal concept for freedom of s- Peech. Because men, women and babies, would never have to be afraid and to be able to live without covers and free of censure.